Mimi Sabates – Executive Vice President/Business Development
Mimi Sabates is the Executive Vice President for Be Responsible And Keep Everyone Safe (B.R.A.K.E.S.), a Teen ProActive Driving School. The nonprofit’s mission is bringing safe driving awareness across the nation, to both teen students and their parents in an engaging, hands-on driving experience. Previously, she was the Business Development Director for Legacy Talent and Entertainment, an entertainment management agency. Past experience includes serving as as the Local Marketing Director for the NBA Charlotte Hornets, and as the Promotions and Merchandising Manager for the Charlotte Checkers Hockey Team. In addition, she has previously owned several successful NASCAR Busch Series teams. In the past 25 years Mimi has served on many nonprofit boards that relate specifically to youth services such as The Allegro Foundation and SeriousFun Camp, Victory Junction, Best Buddies and St.Jude.
Matt Reilly – Director of Operations
Hometown: Sonoma, CA
Matt was raised in Northern California in a racing family.
After suffering the loss of his Mother-In-Law from a “distracted driver” collision, Matt came to B.R.A.K.E.S. at the very beginning to get the driving school started and help Doug run the charity. He was a natural fit having spent his entire adult life working as a professional driver/instructor.
Matt began his instructing career as the youngest instructor hired by the Bob Bondurant School of High Performance Driving, he also instructed for Skip Barber and Jim Russell Racing schools.
For over 20 years Matt worked for various car manufacturers designing and managing their dynamic driving events and performing as a precision driver for the film industry. His racing career showcased his talents in various forms, road racing, ovals and dirt tracks, winning 3 driver championships. Matt is well-known in the NASCAR garage as a West Coast Ringer and has trained some of the biggest names in the sport: Dale Earnhardt Sr., Bill Elliott and Jeff Gordon to name a few.
Matt is a hands-on guy that oversees the management of all the schools, curriculum development and training of the instructors.
He lives in Mooresville, NC with his wife Amy, and they have 3 daughters; Courtney, Kelsey and Carly. When not staying busy running B.R.A.K.E.S. schools he can be found on the sidelines cheering on his daughters who play competitive soccer.
Allison Lush - Logistics
Hometown: Gaffney, SC
She began working for Doug in 1999 at Doug Herbert Performance Center, and has been one of his employees ever since! From working in the warehouse, filling parts orders, and shipping them out, she did it all! She even worked Doug’s merchandise trailer on the NHRA circuit. Fast forward to the present, and she still works for Doug here at B.R.A.K.E.S. Currently, her role is taking care of all our great instructor’s and staff’s transportation and lodging needs. “Getting to know the instructors and becoming familiarized with some of their great talents has been a great privilege, and they really bring a lot of laughter and joy to what I do.” She also was fortunate enough to know Doug’s sons, Jon & James, so being able to be a part of B.R.A.K.E.S. means a lot to her and she is so proud to be a member of the team! She resides in Blacksburg, SC.
Todd Modderman - Logistics & Fleet Manager
Hometown: Latimer, IA
He has been driving commercial vehicles since 1987, including 10 years in the entertainment business, driving trucks on tours with World Championship Wrestling, Microsoft, driving buses for entertainers including Blackhawk, Tanya Tucker, Bill Anderson, BJ Thomas, Snoop Dogg, Down, System of a Down, Eddie Money and Ron “Tatersalad” White. He has a background in dirt late model and modified racing as well as a Pace Car Driver. Todd has done shows with Monster Jam Monster Trucks, and works with stuntmen and women in the TV industry. He was involved in a head on collision in 1993 with his truck when a distracted driver ran into the semi he was driving. Todd brings his driving experience to B.R.A.K.E.S to teach teens and their parents about safety.
Jane Johns – Registration and Volunteer Coordinator
Hometown: High Point, NC
She came to work with B.R.A.K.E.S. after participating in the program with her sons, leaving her former gig at The Speedway Club Member Services department. She gets her daily inspiration from working with great men such as Doug and Matt, meeting new faces and hearing peoples’ stories and being a part of the B.R.A.K.E.S. mission.
In her spare time, you will find her in the stands on a Friday night cheering on her husband and sons’ high school football team, the Mount Pleasant Tigers, as well as Wrestling and Track.
A 1984 graduate from East Carolina University. Jane and her husband, Mike, have 3 sons and live in Concord, NC.
Terri Pitcher - CFO
Hometown: Troutman, NC
Terri is an innovative, result-driven accounting professional with over 21 years’ experience. Terri manages the Accounting Department at B.R.A.K.E.S. overseeing the day-to-day activities, financial modeling, management reporting, budgeting, forecasting, variance analysis, internal controls, treasury management, P&L and B/S.
Terri was born in Charlotte, NC. Terri earned a Bachelor of Business Administration from Catawba College (cum laude). She currently lives in Troutman, NC with her husband Michael and daughter Kaycee. She enjoys barrel racing, riding horses, and watching her daughter play fast pitch softball.
Tonya Phillips - General Accounting Specialist
Hometown: Charlotte, NC
Tonya offers more than thirty-six years of experience in management & public accounting. She has extensive experience in bookkeeping, customer service, and administrative support. Her vast knowledge, experience, and skills serve as the fundamental basis for the daily maintenance of B.R.A.K.E.S. general ledger accounting.
Tonya is a Charlotte, NC native. Aside from accounting, Tonya is also heavily involved in her family, with two members serving as career Police Officers, Fire Fighter and three daughters who are Teachers. Tonya’s hobbies include caring for her grandchildren, church activities, and cooking.
Jessie Herbert – Registration/Administrative Assistant
Hometown: Charlotte, NC
Jessie Herbert, daughter of B.R.A.K.E.S.’ Founder Doug Herbert and younger sister to Jon and James Herbert.
Jessie has great memories of racing dirt bikes with her brothers when they were all young and following them around everywhere. A 2016 graduate of SouthLake Christian Academy and currently attending UNCC.
She loves working at B.R.A.K.E.S. knowing her brothers are saving other teen lives!
Melissa Paysor – Registration/Administrative Assistant
Hometown: Springfield, OH
She came to B.R.A.K.E.S. with a desire to help others, which has been a big part of her life. She has worked in customer service for years and really enjoys working closely with others.
She has lived in Concord, NC with her husband and three teenage children for the past 13 years. Staying home with the kids was a priority until going back to work full-time just recently, which allowed her to work part-time and pursue her passion of home interior painting, arts and crafts, gardening and much more.
On the weekend, she enjoys going to Marching Band Competitions with her husband Rick and daughter Mary, to watch her daughter Brooke and son Ricky perform. And just hanging out with the family.
Jennifer Lancaster Ritchie – Graphic Designer/Admin. Assistant
Hometown: Concord, NC
Jennifer comes to B.R.A.K.E.S with over 24 years of experience in the graphic design field. Her career started at her hometown newspaper in Concord, NC. She has designed everything from business cards to billboards and has been fortunate enough to work on such projects like the 2016 Presidential Inaugural Veteran’s Ball Invitation, Dale Earnhardt, Jr.’s Axalta car and Brantley Gilbert’s acoustic American Flag guitar. Photography is a love of hers.
“I love the B.R.A.K.E.S. mission and it’s an honor to be a part of something that you know is making an impact and saving lives across the country”.
She married her husband Todd in 2014. In her spare time, when there is some, she enjoys a nap. She loves being aunt “Feenah”, her dog Lucy, spending time with her family & friends, being crafty, Anna Maria Island in Florida, Cowboys football, Duke basketball & the Mt. Pleasant Tigers!
John Becker – Logistics Support
Hometown: Panama City, FL
John grew up in Northern California, and he served in the Air Force from 1968-1972. He worked for Hewlett Packard from 1974-2004 as an electrician and project manager. After retiring in 2004, he and his wife of 42 years, Kathy, moved to their retirement cabin in the mountains of Northern California.
In Old Station, California, he served as the captain of the volunteer fire department from 2004-2018. He then moved to North Carolina in 2018.
His hobbies are fishing, golfing, hunting, and hiking. He has 3 kids and 4 grandkids. Matt Reilly is married to John’s daughter, Amy.
‘Pops’ was a cone kicker at the first B.R.A.K.E.S. school in 2009, and has since become an office favorite!